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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 2	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 3	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 4	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 5	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 6	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 7	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 8	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 9	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 10	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 11	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 12	Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 13	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 14	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 15	How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 16	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 17	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 18	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 19	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 20	Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

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Google Ads Video Professional Assessment Exam Sample Questions (Q17-Q22):

NEW QUESTION # 17
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
B. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
C. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
D. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.

Answer: A

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 18
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

A. Skippable in-stream ads and bumper ads
B. Non-skippable in-stream ads and in-feed video ads
C. Non-skippable in-stream ads and mastheads
D. Skippable in-stream ads and in-feed video ads

Answer: D

Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

NEW QUESTION # 19
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

A. Skippable in-stream ads and bumper ads
B. Masthead ads and non-skippable in-stream ads
C. Masthead ads and bumper ads
D. Skippable in-stream ads and non-skippable in-stream ads

Answer: A

Explanation:
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.

NEW QUESTION # 20
The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

A. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
B. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
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C. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
D. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.

Answer: A

Explanation:
A: Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google Ads Video campaigns guide users through the setup process based on their chosen marketing objective.
This simplifies campaign creation and ensures alignment with goals.
The other options are not primary benefits of Google's Video solutions.

NEW QUESTION # 21
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

A. Because it prevents Google Ads from double-counting conversions.
B. Because it'll allow for faster approval by the system for new ads.
C. Because more campaign extensions will be available for the Video campaign.
D. Because the Video campaign will automatically use assets from the other campaigns.

Answer: A

Explanation:
C: Because it prevents Google Ads from double-counting conversions.
Keeping campaigns in the same account enables Google Ads to accurately track conversions across different campaign types and avoid attributing the same conversion to multiple sources.
This ensures accurate reporting and optimization.

NEW QUESTION # 22
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Pass Guaranteed 2025 Google Google-Ads-Video: Google Ads Video Professional Assessment Exam Pass-Sure Valid Test Review

Google Google-Ads-Video Exam Syllabus Topics:

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Google Ads Video Professional Assessment Exam Sample Questions (Q17-Q22):

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